The face of your business online.
Web Design & Development
A Marketing Strategy Isn’t Enough Without A Polished Website Built Just For You and Your Users.
Let’s start off with some basics: what is web design? Web design is the process of building a website using programming languages (code) to help your business be online. Anyone can have a website and, truthfully, everyone in this day and age can build a website. But, not everyone can build a website that’s high-converting, optimized for SEO, or beats your ROI goals in advertisements. I use proven strategies and research techniques every time I build a new website. I focus on building something that will stand the test of time while remaining in-line with your branding so your business looks cohesive through the entire marketing landscape.
A bad website will lead to, well, bad sales. A good website will likely give you alright results. A great website will help you exceed marketing goals and bring in more sales than you expected. I’m here to build you a great website, using no-BS techniques and no premade templates that are copied from one site to the next. Your users are the most important and I’m here to make them feel welcomed.
There are billions of websites on the internet. It’s not enough to just have a website; you need a website that’s built to convert from day one. You need a website that’s beautiful and functional; something that will stand the test of time. To make sure your website functions as good as it looks, I can help you with everything from user research to tracking integration. Look below to learn a bit more.
User research is a huge part of what makes a website successful and, unfortunately, many people don’t do this! Luckily, that means it’s easy to get more sales than your competitors. By doing user research, I am able to make your website convert for your specific audience-base.
A content management system (CMS) is a great way to have someone with less tech knowledge have the ability to update their own website. Of course, I am always here to update your website whenever you need it. This piece is especially important if you’re developing an online shop, making it easy for you or someone on your team to update products, tax, shipping, etc.
I want you to love your website. After all, there’s nothing worse than having to design an entirely new website after a year because you hate the old one. I want to have consistent discussions with you on what your users like combined with the look and feel you want. Capturing your vision is my #1 priority.
SEO, PPC, & Tracking
Many website builders such as GoDaddy, Wix, etc. don’t properly integrate with analytical tools to help you (or I) properly track and monitor data. With proper monitoring we can make educated decisions about updates needed here and there. Furthermore, having a solid SEO strategy starts at the web design level so it’s important that this is taken into account early on.
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Want to Take a Look at What I Can Do For You?
I’ve included a small sampling of some of the more recent websites that I’ve created. Each website is developed with the user in mind, from day one. Since each client had a different set of needs, the websites for each look (and perform) differently. Some wanted SEO services, so implementing areas for structured data or extra written content was important. Some wanted to just look professional online to beat their competitors. No matter what, those items were discussed on the first day and carried out through the entire process.
How’s Your Site Working For You?
In this day and age, it’s generally not about just having a great web design: it’s about getting found. Don’t get me wrong, a good website is one of the most important factors when it comes to getting sales. But if no one can find you then how are you supposed to get those sales? This is why I also specialize in SEO and Google Ads. By using either of these strategies (or both), we will get you in front of your target audience so that you can get put in front of the audience that matters.
Search Engine Optimization (SEO)
Search engine optimization has a variety of moving parts. SEO takes place both on your website and off of it. By using SEO, you can tell Google and other search engines what your website is all about. To succeed organically, you’re going to need a search engine optimization strategy.
Google Ads (PPC)
To quickly get eyes on your website, you may need Google advertisements. This can get you found in the form of search results, videos, display advertising, and more. These are not the kind of ads you want to set and forget. You need someone constantly monitoring these, making adjustments, split testing, and more to get you the maximum number of sales you can get at your specific budget.
First and foremost, I want to help your business to succeed, so if you’d like some free advice, you can hop on over to our tips section. I’ve got articles on there regarding web design, SEO, Google Ads, and more.
What Your Site Says About You.
Did you know that users spend an average of 3-6 seconds before deciding if they want to leave your site? So what does your web design say about you? Does it look unprofessional and haphazardly put together or does it show your best self? Does it use consistent calls-to-action? Is it structured properly for SEO? Is it skimmable and easily legible? Are you unsure about what your site says about you? I got you. Use the contact page to schedule a consultation with me and I can go through your site to provide a list of missed opportunities.
From there, we can discuss if it’s best to start from scratch or make a variety of adjustments to achieve your marketing goals. If your website is just one page or if it’s a 100+ ecommerce website, I can help you get on track. Just click here to contact me.
Want A Custom Proposal?
A true web design is not one-size fits all. Not even close. Use the contact form to schedule a call with me. From there, we can discuss your business goals, missed opportunities, and any ideas you have. After that, I’ll put together a custom proposal for you discussing any and all ways I can assist you. I’ll take into account your budget, your goals, and everything that I know will work for you. Don’t wait to get started!
I got news for you.
Need Some Insight?
Perfect! I want to help your business, no matter if it’s a bit of free advice or a full paid-for marketing strategy. I truly believe in the “American dream,” we all have the power to start our own businesses and live the lives we want to. So if you need a little free insight for your biz, don’t even worry about it. If after reading through these you have some questions, feel free to reach out and we can discuss the best web design or digital marketing plan for you.
How do you tell a search engine (AKA a machine) who you are and what you do? You have to understand their programming a bit so that you can easily tell them what you want to appear for. By optimizing for the search engine, your website will rank higher, leading you to...
When you start considering how to make a good website, you’ll realize that there are a lot of factors at play. Some things you will need to think about are how you’re going to build it, where you’re going to host it, how people are going to find it, and what it’s...
“Amethyst was so great to work with!!! She made everything so simple and streamlined and the website came out 10x better than I expected. LOVE!”